Matthew Weiner

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The Beatles’ “Tomorrow Never Knows” Costs “Mad Men” A Pretty Penny

“It was hard because I had to, writing-wise, commit to the story that I thought was worthy of this incredible opportunity,” Weiner told the New York Times. “The thing about that song in particular was, the Beatles are, throughout their intense existence, constantly pushing the envelope, and I really wanted to show how far ahead of the culture they were. That song to me is revolutionary, as is that album [1966's Revolver].”

05/09/2012

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