Flo Rida’s new song (and subsequent video) for “Once in a Lifetime” finds the usually fast-tempoed dance rapper exploring his own softer side. Over chipmunk-esque soulful vocal, the Florida native sings about his childhood and past loves.
The video features Flo Rida walking in a parade wearing an MLK t-shirt; he filmed the video at this year’s MLK Day parade in Miami, at which he was the grand marshal.
In an interview with ETonline, he discusses the inspiration for the soulful song and video.
“This record is very heartfelt but at the same time, me growing up from the projects, I thought this was a record that could definitely represent something more real,” he explains.