By Shannon Carlin
You may have noticed that Pharrell has been wearing a lot of Adidas gear as of late. That is if you weren’t distracted by his big ol’ Vivienne Westwood hat.
He donned a red Adidas jacket for the GRAMMYs, wore a similar one in black when he performed on the Oscars, put on a green one for the NBA All-Star Game and a yellow one for a German TV show. Now it seems, his brand loyalty may have had a little something to do with a recently announced business venture.
Today (March 27), Pharrell announced that he’s signed a deal with Adidas to work on a collection that will include both sneakers and apparel made with Bionic Yarn, which turns recycled plastic into thread.