Muse Live Performance Featured In NCAA March “Madness” Campaign
Other than the final score, some of the biggest stories surrounding the Super Bowl each year involve the commercials. With advertisers shelling out in excess of $4 million for thirty seconds of air time, viewers get bigger stars, bigger laughs and more.
“Muse: Madness” features the UK band’s hit single with a montage of highlight footage from NCAA basketball games mixed with live shots of the band on their current tour for The 2nd Law.
“I kind of felt like that would be a good direction to go in for us, because everything we normally do is quite overblown and theatrical and all that stuff,” Muse frontman Matt Bellamy told Radio.com about the creation of “Madness” during an exclusive interview. “I was quite into the minimalism of it. So it was written in that way. It was just me alone in a room, jaded, basically. That’s how the song emerged.”
“Madness” is nominated for Best Rock Song at the 55th Annual GRAMMY Awards, televised on CBS February 10 at 8 p.m. ET/PT.
You’ll be able to see if your favorite Division One team makes the ‘Big Dance’ on Sunday, March 17, 2013, and you can still catch Muse on tour in North America through the end of April.
NCAA 2013 Tournament Schedule:
First Four: March 19 – 20, 2013
Second/Third Rounds: March 21 -2 4, 2013
Regionals: March 28 – 31, 2013
Final Four: April 6 & 8, 2013
– Bradford Hornsby, LIVE 105/San Francisco